Privacy Policy

1. Information we collect

Information you provide:

• Account information (email address, password) when you create an account
• Birth details (date, time, location) you submit for chart calculations
• Profile information you choose to add to your account
• Messages you send through our contact form

Information collected automatically:

• Device and browser information (browser type, operating system, screen resolution)
• IP address and approximate geographic location
• Pages visited, time spent on pages, and navigation patterns
• Referring URLs and search terms that led you to our site
• Cookies and similar tracking technologies (see Section 5 below)

2. How we use your data

We use the information we collect to:

• Generate natal charts, AI-assisted astrology reports, and compatibility analyses
• Operate, maintain, and improve the Service
• Authenticate your identity and manage your account
• Send transactional communications (account verification, password resets)
• Display relevant advertisements through third-party ad networks (see Section 6)
• Analyze usage patterns to improve site performance and user experience
• Respond to support requests and inquiries
• Comply with legal obligations and enforce our terms of service

3. AI-generated content

SerenAstro uses artificial intelligence and large language models to generate astrology reports, birth chart interpretations, blog articles, and celebrity profile analyses. When you request a report or reading, your birth data is processed by AI systems to produce personalized content.

Birth data submitted for chart calculations is used solely for generating your requested astrological content and is not shared with third-party AI providers for their own purposes. For more details on how our content is produced, see our editorial policy.

4. Third-party services

We use the following third-party services that may collect or process your data:

• Supabase — database hosting and authentication. Your account credentials and birth data are stored securely with row-level security policies. Supabase Privacy Policy
• Hetzner — cloud infrastructure and website hosting. Hetzner Privacy Policy
• Google AdSense — advertising. Google and its partners use cookies to serve ads based on your visits to this site and other websites (see Sections 5 and 6 below). Google Privacy Policy

5. Cookies and tracking technologies

Our site uses cookies and similar technologies. A cookie is a small text file stored on your device that helps us recognize you and remember your preferences.

Types of cookies we use:

• Essential cookies — required for authentication, session management, and core site functionality. These cannot be disabled.
• Analytics cookies — help us understand how visitors interact with the site (pages viewed, time on site, navigation patterns). We use Google Analytics with Consent Mode v2 to respect your privacy preferences.
• Advertising cookies — used by Google AdSense and its partners to serve personalized advertisements. These cookies enable Google to display ads based on your visits to this site and other websites on the internet. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling essential cookies may prevent you from using certain features of the Service.

6. Advertising

We use Google AdSense to display advertisements on our site. Google AdSense uses cookies, including the DoubleClick cookie, to serve ads based on your visits to this site and other sites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. Third-party ad networks may also use cookies, JavaScript, and web beacons to measure the effectiveness of their advertisements and to personalize advertising content.

You can opt out of personalized advertising:

• Visit Google Ads Settings to manage your ad personalization preferences
• Visit Google Advertising Privacy & Terms to learn more about how Google uses data
• Visit the Network Advertising Initiative opt-out page to opt out of third-party advertising cookies
• Visit Digital Advertising Alliance opt-out for additional opt-out options

We do not have control over cookies placed by third-party advertisers. This privacy policy covers only our use of cookies and does not cover the use of cookies by any third-party advertiser.

7. Data sharing

We do not sell your personal data. We may share information in the following circumstances:

• Service providers — with trusted third parties who assist in operating the Service (hosting, authentication, analytics), subject to confidentiality obligations
• Advertising partners— limited data is shared with ad networks through cookies and tracking technologies as described in Sections 5 and 6. This may constitute "sharing" under certain privacy laws
• Legal requirements — when required by law, legal process, or to protect the rights, safety, or property of SerenAstro or others

8. Data retention

We retain your personal data for as long as your account is active or as needed to provide the Service. We also retain data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

You may request deletion of your account and associated data at any time by contacting us at the email address below. Upon receiving a verified deletion request, we will delete your personal data within 30 days, except where retention is required by law.

9. Data security

We implement appropriate technical and organizational measures to protect your personal data, including encrypted connections (HTTPS/TLS), row-level security policies on database tables, and secure authentication protocols. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your rights

Depending on your location, you may have the following rights regarding your personal data:

For all users:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of personalized advertising (see Section 6)

For users in the European Economic Area, UK, or Switzerland (GDPR):

• Right to access, rectify, erase, or restrict processing of your personal data
• Right to data portability
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time where processing is based on consent
• Our legal basis for processing is: consent (for advertising cookies), contract performance (for providing the Service), and legitimate interests (for analytics and security)

For California residents (CCPA/CPRA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt out of the sale or sharing of personal information
• Right to non-discrimination for exercising your privacy rights
• We do not sell personal information. The sharing of data with advertising partners through cookies may be considered "sharing" under CCPA — you can opt out using the advertising opt-out links in Section 6

To exercise any of these rights, contact us at the email address in Section 13 below. We will respond to verified requests within 30 days (or as required by applicable law).

11. Children's privacy

The Service is not directed to children under 16. We do not knowingly collect personal data from children under 16. If we learn that we have collected personal data from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal data, please contact us at the email address below.

12. Changes to this policy

We may update this privacy policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.

13. Contact

For privacy questions, data access requests, or to exercise your rights under applicable privacy laws, contact:

serenastroapp@gmail.com

You may also visit our contact page or review our terms of service.